Building brands and experiences that empower people and strengthen the systems around them

Services

Market Intelligence

We connect human behavior, cultural trends and competitive moves to bring clarity to what people truly need

Brand Positioning

We define the what and why of your brand – a clear, compelling space that aligns your strengths to what the world needs more of

Brand Character

We define the how of your brand – the values, personality and tone that make people feel seen and supported

Message Blueprint

We establish a framework to guide all brand expressions, meeting people where they are and moving them to where we’re going

Hi, I’m Nina Bailey

I’m a brand and experience strategist with over a decade of experience helping companies connect with people in meaningful ways. From Fortune 100s to purpose-driven startups, I’ve partnered with teams across retail, consumer goods, and healthcare to build brands that resonate and experiences that last.

I collaborate with brands committed to positive change – across health, wellness, and beyond – to develop distinctive brand identities and meaningful experiences. Through strategy rooted in empathy and evidence, I help organizations deliver value where it matters most: in people’s everyday lives and the ecosystems that support them.

What People are Saying

"Sharp, curious, diligent and possessing a high-level of discernment, Nina exemplifies today’s modern strategist."

"Her work lays the critical foundation which enables our team to deliver customer-centric marketing strategies, content plans and creative campaigns that positively impacts client business"

"During all of our mutual projects and collaborations, she demonstrated a wonderfully consistent ability to approach any given ask with smarts, tenacity and poise. I ultimately trusted her more than myself to manage projects and keep an eye on minute details without losing sight of the bigger picture."

"Sharp, curious, diligent and possessing a high-level of discernment, Nina exemplifies today’s modern strategist." "Her work lays the critical foundation which enables our team to deliver customer-centric marketing strategies, content plans and creative campaigns that positively impacts client business" "During all of our mutual projects and collaborations, she demonstrated a wonderfully consistent ability to approach any given ask with smarts, tenacity and poise. I ultimately trusted her more than myself to manage projects and keep an eye on minute details without losing sight of the bigger picture."